Will Fischtein

Will Fischtein

Process of Marketing a Business For Sale

Marketing a business for sale is arguably the most important part of the sale process; if the business is not made visible to prospective buyers in an effective manner, the business will never sell. While analyzing a business, determining a fair market value, and understanding the industry it operates within are extremely important, it is the marketing strategy that ties all of this together and presents it as an ideal investment opportunity for a prospective buyer.

There are several parts of a successful marketing strategy, and it is important to understand the role of each, and how to tie them together to sell the business as fast as possible.

Role of a Business Broker

One of the questions that we are asked in our work as business intermediaries in Toronto, Canada is “why should I use a business broker to sell my business?” The answer to this is simple: a business broker will be able to sell your business faster, with less disruptions to operations, and for a better price than would be possible if it were to be sold by the owner. This is because brokers are in the business of selling businesses, meaning that they are experts at facilitating the transaction between the buyer and seller. To understand how a broker can sell a business faster, and for a better price, it is first important to understand what exactly a broker does.

Options for Small Business Financing

Buying a business can take time, energy, and some detective work. It is important that you do your homework to ensure that you buy the right type of business and that you pay a fair price for it.

Once the acquisition target is identified entrepreneurs often report that getting financing is one of the most challenging aspects of acquiring and growing a business. If you are looking for money for your business, you should start by learning about the different types of financing that are available and assessing which one is best for your needs. You can also reduce your need for loans by preparing and managing your financial situation in the months leading up to your acquisition.

Planning to Sell? How to answer THE most important question

Many business owners believe the act of selling their business is similar to passing the baton in a 400 metre relay: once you’re finished running, you get to relax. In reality, buyers will insist that you stay on for a transition period – anywhere from six months to a few years – during which time you continue to work in your business to help the buyer capitalise on the investment they’re making.