Marketing a business for sale is arguably the most important part of the sale process; if the business is not made visible to prospective buyers in an effective manner, the business will never sell. While analyzing a business, determining a fair market value, and understanding the industry it operates within are extremely important, it is the marketing strategy that ties all of this together and presents it as an ideal investment opportunity for a prospective buyer.
There are several parts of a successful marketing strategy, and it is important to understand the role of each, and how to tie them together to sell the business as fast as possible.