Industries Served

Online Business

  • Apparel and Accessories
  • Consumer Electronics
  • Entertainment Products
  • Health and Beauty Products
  • Online Grocery Retailer
  • Online Specialty Home Improvement Product
  • Online Specialty Construction Retailer

Beacon has advised several online businesses in the past and has extensive experience in the industry.


Beacon was engaged by an exclusively online retailer of specialty outdoor home improvement products. The business had a unique model and supplied ‘do it yourself’ furniture, patio products, screen awnings and accessories. The owner, at the time, had run the business for over 20 years, and was seeking an exit due to retirement. Due to Beacon’s strong outreach in North America and experience working with online businesses, Beacon was chosen as the exclusive brokerage firm in Toronto and provided sell-side transaction advisory services through the entire sale process.


Beacon began by compiling a fairness opinion to determine the business’ true fair market value and proceeded to compile deliverables and confidentially market the mandate to potential buyers. Due to its online model and low overhead, this business was highly effective at generating cash flow. Moreover, the model was scalable which offered huge potential for growth. Beacon made sure that all these factors were taken into account before arriving at the true intrinsic value of the business. Through our large network of buyers and industry professionals, we were able to attract several buyers for the business. Based on the seller’s criteria and vision, as well as our financial acumen, we were able to pre-screen buyers and solicit offers from serious buyers.


Beacon’s team assisted our client through every step of the sale process, and successfully completed the transaction. Beacon effectively negotiated a share deal involving 100% transfer of ownership with a private buyer. The deal was structured with a portion of the down payment being held in escrow by Beacon until closing, and a six month hold-back on the balance. A training and transition period was also negotiated as part of the agreement. Our team was actively involved through the due diligence process, ensuring transparency between both parties. In addition, Beacon assisted with succession planning to help maintain smooth operations through the transition period without damaging the value of the business.

Industry Overview

The online business industry includes all e-commerce and service businesses with an exclusive online business model and no brick-and-mortar locations. Many players in this industry have an asset light model and practice drop shipping, while some may have warehouses for inventory management. Key suppliers for this industry include web developers and content marketing agencies, logistics software companies, packaging and delivery services, consumer electronics manufacturers, and consumer goods wholesalers. The industry targets various end users across different age groups and demographics. Working professionals and parents with young children form a large portion of the target demographic. The industry is currently in its growth stage and an increasing number of consumers have been switching to online retail options due to ease of access and convenience factors. Going forward the industry is expected to continue to demonstrate strong growth globally due to rising exogenous income and standard of living for the average consumer. Strong demand from growing economies like China, India and Brazil will drive e-commerce sales. In addition, social media influencers and social media marketing will allow high visibility for online business models like these. The industry has low barriers to entry and is lightly regulated. Apart from a few major players like Amazon, Alibaba, Walmart and Costco, the industry is highly fragmented and characterized by a high competition and price sensitivity.