Wellness, Fitness & Lifestyle


Wellness, Fitness & Lifestyle

Industry Overview

This industry includes businesses focused on personal health, physical fitness and lifestyle. Key suppliers include gym and exercise equipment manufacturers, book and stationery suppliers, pharmacies and personal care products distributors, nutrition supplements and health food companies, catering companies and other suppliers of health and cosmetics.

The industry is in its growth stage and faces light regulation. It is highly fragmented with multiple players. The wellness, fitness and lifestyle industry achieved strong growth over the last five years due to strong economic growth and rising discretionary income. A shift in social attitudes towards a healthier lifestyle has encouraged people to invest in personal health and well-being.

In addition, the social media lifestyle has further fueled a need for indulgence by providing a platform for lifestyle bloggers and lifestyle entrepreneurs. Going forward these factors will continue to drive demand for this industry.

Industry Drivers

Technology Innovations

The wellness, fitness and lifestyle industry has witnessed an influx of technological innovations, some of which driven by the pandemic. For instance, wearable technologies were popularized to integrate fitness into consumers’ daily lives. Trends such as #thatgirl movement on social media also increased consumer wellness awareness.

Consumer Disposable Income

Wellness-related goods and services are non-essential, and are therefore closely tied to consumer discretionary income. In the past years, the wellness, fitness and lifestyle industry witnessed tremendous growth due to an increase in overall economic growth and rising consumer disposable income.

Consumerization of Wellness

Since the COVID-19 pandemic, consumers could participate in wellness-related activities from the comfort of their own homes, without having to visit an in-person workout facility. Some options include streaming exercise videos, fitness apps and meditation.

Selling a Wellness, Fitness and Lifestyle Company

Business decisions in the wellness, fitness and lifestyle industry require special consideration and industry expertise. As Canada’s leading private market M&A Advisory firm, Beacon understands that selling a business is an important decision. A dedicated business owner not only seeks to extract maximum value from the sale of a business but also seeks to sell the business to a competent buyer who can continue the company’s legacy. Beacon has worked on valuation and M&A advisory mandates in the entertainment industry, bringing extensive experience in deal negotiation to the table. Our experienced advisory team will assist your business in navigating the entire sell-side M&A process.

As an entrepreneur or business owner who is exploring a potential sale, it is important to understand some key factors specific to the transportation and logistics industry that might impact the likelihood of a potential sale. These are factors that determine business attractiveness for potential buyers and investors.

Unique Product Offerings – Wellness companies that offer unique lessons and services carve a niche in a market of highly undifferentiated products. 

Revenue Structure – While some companies offer one-time-purchases, others build a communities of users by introducing subscription and membership systems. The revenue structure can give insights into the sustainability of a company’s business model, as well as areas of growth.  

With 40 years of combined experience serving businesses within Toronto, Ontario, and abroad, the Beacon transaction team has extensive knowledge and experience successfully working for several automotive companies from a variety of industries. Whether it be a valuation or sale, our team can provide expertise and resources found only at larger corporations, paired with the personalized touch of our M&A Advisory team. Contact us today to get in touch with one of our advisors.


Our Process

Valuation Assessment
Global Marketing Strategy
Buyer Screening
Structured Negotiation
Transaction Completion

Let’s talk.

We’re ready when you are.