Will Fischtein

Will Fischtein

Process of Marketing a Business For Sale

Marketing a business for sale is arguably the most important part of the sale process; if the business is not made visible to prospective buyers in an effective manner, the business will never sell. While analyzing a business, determining a fair market value, and understanding the industry it operates within are extremely important, it is the marketing strategy that ties all of this together and presents it as an ideal investment opportunity for a prospective buyer.

There are several parts of a successful marketing strategy, and it is important to understand the role of each, and how to tie them together to sell the business as fast as possible.

Role of a Business Broker

One of the questions that we are asked in our work as business intermediaries in Toronto, Canada is “why should I use a business broker to sell my business?” The answer to this is simple: a business broker will be able to sell your business faster, with less disruptions to operations, and for a better price than would be possible if it were to be sold by the owner. This is because brokers are in the business of selling businesses, meaning that they are experts at facilitating the transaction between the buyer and seller. To understand how a broker can sell a business faster, and for a better price, it is first important to understand what exactly a broker does.