Beacon Completes Sale of Keystone Fitness Equipment Vendor and Wholesaler

Toronto, Ontario, Canada, December 20, 2021 – Beacon is pleased to announce the completion of another successful M&A mandate with the sale of Keystone Fitness, the leading provider of new, used and refurbished commercial gym equipment in Canada. Beacon acted as the exclusive sell-side M&A advisor, assisting throughout the transaction process.

Keystone Fitness is the market-leading retailer for new and refurbished commercial fitness equipment. As an approved vendor to several everyday brands, the business sells a wide variety of commercial-grade cardio and strength equipment to a diverse client base comprising commercial gyms, training studios, schools, corporate and institutional facilities as well as individual fitness enthusiasts. After building the business to become a leader in its market segment, Keystone was purchased by a seasoned investment group with prior knowledge of the industry and could significantly develop the business further.

Beacon secured this sell-side mandate based on its previous experience with businesses that sell niche products into retail and institutional markets. As such, Beacon’s team of experienced analysts worked diligently with Keystone’s management team to understand operations allowing for the production of industry-specific marketing materials and project deliverables. Beacon utilized its proprietary database to contact a number of financial and strategic buyers across North America. Beacon’s team was able to secure multiple offers from a mix of qualified financial and strategic buyers. Of this group, a financial acquirer partnered with an owner-operator was selected as the best fit. Beacon was closely involved throughout the deal negotiations and the due diligence process.

After thoughtful buyer pipeline management and a rigorous pre-screening period, Beacon was able to structure a deal that was in line with management’s exit plans. The Beacon transaction team was able to connect Keystone with three talented individual investors, who have plans to grow the business beyond previous management’s expectations. The transaction was finalized in early December 2021 as a share sale.

Beacon Mergers & Acquisitions is a full-service M&A advisory firm with headquarters in Toronto, Ontario, with affiliate offices across Canada and partnerships in the U.S.A, Europe, and South Asia. Beacon’s services include M&A advisory, business valuations, debt financing, and consulting to private companies in the lower middle market. Beacon is a four-time recipient of the Consumer Choice Award for a Best Business Brokerage Firm in the Greater Toronto Area, and a member of several international M&A organizations.